It took a few dudes with a combined 100 years experience in the outdoors hunting, fishing, hiking, rafting, camping and collaborating to get to this point. Throw in nearly five years of research, design and development and here we are.

Introducing Bonezzz Corporation, home of the 26BoneZZZ® brand. Did you know there are 26 bones in your foot? Bonezzz is here to protect every one of them.

The origin of our corporate name, Bonezzz, was berthed in 2020 around a small table in Wisconsin. Seated at the right was founder Johnny Skrabo, a California native and OG in the outdoor industry who has spent more than half a century traversing the world in search of the greatest wilderness adventures. To the left was co-founder Eric King, an avid outdoorsman with classic Midwestern values. Together, after a long, windy, uncertain and sometimes steep road, they emerged as partners with a clear vision of what an outdoor footwear brand should look like.

The pursuit of delivering premium footwear to ultimately enhance and improve your outdoor experiences began shortly thereafter at a meeting in Los Angeles with one of the world’s largest footwear manufacturers, ACI International. With nearly 50 years  experience in the footwear industry, our partner can literally design, manufacture and deliver a working sample in less than six weeks.

Our promise: Prior to hitting the “Go” button, we will field test every design, from traversing the Rocky Mountains in the West to canoeing rivers in the East.

“We want to be the Nike of the outdoor world,” said Skrabo. No surprise, he graduated from the Oregon Ducks and even played a few years of football. A daunting goal, but why not shoot for the moon.

Skrabo’s mantra: “If you’re the smartest guy in the room, you’re in the wrong room.”

So he and King, boot-strapping the business, sought out some smart folks to lean in and help capitalize the business. But you won’t find them in a corporate office. “I was one of 14,000 employees…just a number,” he recalls. “I’ll never go back to the corporate world.”

Who can blame him?

One of King’s directives, “we will never be restricted to an office when we have the beautiful outdoors.” He should know, he lives and breathes fresh, clean air every day along the beautiful Mississippi River, where he enjoys golfing, hiking and camping in Wisconsin and Minnesota.

His administrative assistant: Mother Nature.

Our first hire: Mike Sullivan, a renowned and highly respected outdoor industry sales and marketing professional who possesses more than 30 years experience. Sully has worked for some of the top outdoor brands, driving sales for iconic footwear brands like Under Armour, Muck and Xtratuf. 

When he’s not making sales calls, Sully might be cheering on his kids playing lacrosse, or mountain biking, chasing bass, trout, whitetails, turkeys or hitting golf balls in the Southeast.  

Most likely he’ll be on the road in pursuit of sales. If he’s in his office, he’s planning his next sales meeting with a nearby outdoor pursuit.

Thanks to our investors – from Portland, Oregon to La Crosse, Wisconsin all the way down to Atlanta, Georgia, we’ve assembled some of this best designers, marketers and content creators this industry has ever seen.

Enjoy the journey, embrace our gel technology and stay longer in the outdoors.

We’ll meet you outside.